On October 16, 2025, Google Hong Kong and AnyMind Group hosted an exclusive event for Digital Marketing and partners to explore the rapidly evolving short-form video landscape, reshaping engagement strategies across Greater China.
- Google’s Insight: The Rise of Short Drama
- AnyMind’s Strategic Launch: ACQUA-Shorts (AqX)
- Integrating Short and Long-Form: HK01’s Success Story
- Boosting Media Efficiency with DV360
- Key Takeaways from the Event
- Frequently Asked Questions
- What is short-form video, and why is it important for marketing?
- How is short drama different from traditional video content?
- What is AnyMind’s ACQUA-Shorts (AqX) solution?
- How do brands monetize short-form video effectively?
- Which platforms dominate the short video market in Greater China?
- How can short and long-form content work together?
- Why should marketers adopt AI-powered tools for video campaigns?
- Conclusion
The session highlighted the region’s short video ecosystem: TikTok leads Hong Kong with 32% platform preference, followed by YouTube (29%), Instagram (28%), and Facebook (10%). This mirrors a broader APAC trend as users shift from passive viewing to active content creation. CapCut remains a top app, while platforms like Hongguo (红果短剧) in Mainland China show strong demand for immersive video storytelling.
Douyin’s top-three ranking in Hong Kong app downloads underscores the region’s enthusiasm for short-form content, particularly among Gen Z audiences, which is driving TikTok’s growth and influence.
Google’s Insight: The Rise of Short Drama
Gloria Chow, Strategic Partnerships Manager at Google, explored the growth of short drama—serialized, emotionally-driven stories in 1–3-minute mobile episodes — that have become a thriving content ecosystem.
This format thrives on an integrated model that combines AI-powered content creation, IP protection, and monetization tools, enabling seamless content flow and audience growth across domestic and global markets.
Chow highlighted key user bases in China, Hong Kong, and APAC, with growing reach in North America and Europe. Monetization blends rewarded ads, microtransactions, subscriptions, and branded partnerships, marking a shift in how brands engage audiences through storytelling.
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AnyMind’s Strategic Launch: ACQUA-Shorts (AqX)
Anson Cheng, Head of Supply Side Management at AnyMind Group, highlighted the growing impact of short video on local marketing trends and introduced the AI-powered ACQUA-Shorts (AqX).
AqX uses an AI Content Matching System to connect native content with highly engaged audiences. Integrated across AnyMind’s publisher network, it delivers content via apps, connected TVs, and web platforms with dynamic ad formats, including in-stream video, display banners, and rewarded videos.
Cheng emphasized that AqX enables publishers, creators, and advertisers to tap into the short-form content boom and evolving revenue models, positioning AnyMind at the forefront of digital engagement innovation.
Integrating Short and Long-Form: HK01’s Success Story
Ken Chow, Senior Manager of Product Operations, and Bernice Wong, News Video Supervisor at HK01, shared insights on combining short and long-form content to drive lasting brand engagement.
They emphasized that bite-sized videos capture attention quickly, while longer content deepens audience connection and loyalty—a proven strategy for modern, multi-touchpoint content campaigns.
Boosting Media Efficiency with DV360
Yoyo Yiu, Account Manager at Google Marketing Platform, shared strategies for optimizing programmatic video advertising with DV360. Using precise targeting, automated optimization, and advanced measurement tools, brands can maximize ROI in today’s fragmented attention economy.
Her session highlighted how technology-driven media buying enhances efficiency and drives stronger audience engagement.
Key Takeaways from the Event
- Google’s insights on the short-drama boom reveal new opportunities for advertisers. AnyMind’s AqX is built to help brands capture and monetize efficiently.
- From Consumption to Creation: Audiences are shifting from passive viewing to active content creation, driven by TikTok and editing tools like CapCut.
- APAC Leading the Charge: Platforms such as Hongguo (红果短剧) demonstrate strong demand for narrative-driven, immersive content.
- The Engagement Blueprint: Short-form video should be central to strategies across communication, commerce, and culture.
- AI-Powered Monetization: AqX unlocks revenue potential across diverse short video channels with cutting-edge AI tools.
Thanks to our partners at Google and HK01, and to all attendees. As short-form video reshapes the digital landscape, AnyMind is ready to help brands and publishers harness its potential with AqX. For bespoke strategy consultations, contact our Hong Kong team and join us in shaping the next wave of digital engagement.
Frequently Asked Questions
What is short-form video, and why is it important for marketing?
Short-form video consists of bite-sized, mobile-optimized content (1–3 minutes) that boosts engagement and drives audience attention.
How is short drama different from traditional video content?
Short drama features serialized, emotionally-driven stories designed for mobile consumption, creating deeper audience connections and brand loyalty.
What is AnyMind’s ACQUA-Shorts (AqX) solution?
AqX is an AI-powered platform that matches native content to highly engaged audiences across apps, connected TVs, and web channels.
How do brands monetize short-form video effectively?
Brands can leverage rewarded ads, microtransactions, subscriptions, and branded partnerships to generate revenue while engaging audiences.
Which platforms dominate the short video market in Greater China?
TikTok, Douyin, YouTube, Instagram, and CapCut are top platforms driving consumption and content creation across the region.
How can short and long-form content work together?
Short videos capture attention quickly, while long-form content deepens engagement, creating a cohesive multi-touchpoint content strategy.
Why should marketers adopt AI-powered tools for video campaigns?
AI tools optimize targeting, content matching, and performance measurement, maximizing ROI and efficiency in the fragmented digital landscape.
Conclusion
The rise of short-form video is reshaping digital marketing across Greater China and APAC, offering brands unprecedented opportunities to engage audiences. Insights from Google, HK01, and AnyMind highlight the power of combining short and long-form content, leveraging AI-driven tools like AqX, and embracing monetization strategies tailored for modern viewers.
